Location · Koh Samui, Thailand

The operating room. Strata House, Samui.

RFUD's day-to-day operating studio. Inside Strata House — a working hub on Koh Samui where founders, operators, creators, and investors actually ship.

Why Samui

Where ventures get built — not pitched.

Most agencies operate outside the business. RFUD lives where ventures are born. Strata House sits in Bo Phut on Koh Samui's north coast — a real-world hub of founders, operators, designers, engineers, and capital, working in the same room.

We picked Samui because the unfair advantage of a launch is proximity. To customers, to operators, to other ventures going through the same fight. Strata House compresses that proximity into one building, and RFUD is the launch layer inside it.

Thailand also happens to be one of the most operator-friendly jurisdictions in Asia right now — long-term resident visas, BOI incentives, and a deep pool of technical and creative talent.

Studio sessions

Founder diagnosis, positioning, brand, and campaign work — done in-room with operators.

Operator matching

Curated humans from the Strata House network: design, growth, ops, AI delivery.

Thai launch setup

BOI vs Thai Ltd. analysis, LTR visa support, accounting partners, payment rails.

Campaign command

Live campaigns governed from a Command Space — humans + AI, in one feed.

Setting up in Thailand? Read the Start a Business in Thailand playbook.

// samui · coordinates

RFUD — Koh Samui (Strata House)

Strata House, Patra Building, 118/4
Bo Phut, Ko Samui
Surat Thani 84320
Thailand
Hours
Mon–Fri · 09:00–19:00 ICT
Role
Operating studio
Function
Where launches actually ship
Contact
Via Launch Assistant
Status
● Live
Open in Google Maps →

On Samui or shipping into Asia? Bring your venture into the room.