… in Uber in 2011
→ You’d have €2,390,000 today.
… in Zoom in 2019
→ You’d have €1,330,000 today.
… or in Cohere in 2021
→ You’d have €137,500 today.
They’re gone.
But the next one isn’t.
RF+UD is a machine built to launch projects like Uber, Zoom, or Cohere.
But also firms, shops, and half-buried ideas.
Halfway between an agency and an accelerator,
we don’t sell hours.
We build. We launch. We take part.
The name comes from a rocket fuel.
That’s what we do: send brands into orbit.
No fluff. No friction.
Ignite → We lay the foundation (brand positioning, message, identity, logo, voice...)
Deploy → We make it visible & sellable (website, conversion system, SEO...)
Ascend → We scale (launch campaign, content, growth)
We also help define your offers, pricing, and go-to-market.
Not as service providers.
As co-pilots.
RF+UD is the toolkit we wish we had on our first launch.
Traditional agencies are slow, expensive, and built to bill hours.
Their model is simple: the longer it takes, the more they earn.
But founders want the best, the fastest, at the fairest cost.
RF+UD was built for that.
We don’t sell time.
We deliver protocols.
In 72 to 240 hours.
You pay a small upfront fee, and when it’s delivered, you choose:
When Pentagram designed Tesla’s logo for $200,000, our model would’ve generated $16.32 billion in revenue - and we’d still be part of the story.
RF+UD isn’t an agency.
It’s a machine.
Fast. Radical. Aligned.
You’ve got 1 days left to get on board.
Minimum investment: €250.
RF+UD is ready.
The protocols are defined.
The site is live.
First projects are being lined up.
What’s left:
Current valuation: €500,000
3-year target: €20,000,000 (×40)
Conservative projection: €3,000,000 (×6)
Our realistic forecast: An investment of €500 today could be worth ±€1,000 by the end of 2026, and €2,000 by the end of 2027. And if we hit our goal? Think €3,000 in 2026 and €9,000 by 2027.
See detailed fund allocation and compensation policy in FAQ →
1. CONTRIBUTE (BEFORE JULY 15)
2. DOWNLOAD, FILL OUT AND SIGN THE LETTER OF INTENT
View the investment letter of intent
Download the investment letter of intent
3. ENVOIE PREUVE DE PAYEMENT ET LA LETTRE COMPLÈTÉE PAR MAIL À
Official closing: Sunday, July 14 at 11:59 PM (UTC+00:00)
Investing always carries risk. This is not a public offering. All amounts are indicative.
Philemon Dedeur.
33 years old. Entrepreneur since he was 20.
He’s launched 6 companies. Been through 2 bankruptcies. Led over 100 people. Generated more than €5 million in revenue.
After stints at Polytech and Solvay, he spent 10 years launching, positioning and scaling projects and running a traditional agency.
RF+UD is the synthesis. Of what works. And what no longer does.
Today, he’s building RF+UD and opening the launch window for a very limited time to those who want to be part of it.
Want to talk to him directly?
Reach out on WhatsApp → +32 491 14 55 15
Yes, we’ve thought of that too.
We move forward anyway.
Even with less capital, RF+UD will launch.
The model is built to be ultra-lean.
The goal is to move faster — but we can go smaller, smarter, more progressive.
No euro will be lost.
Every investor is in the loop, no matter what.
We’re aiming to raise between €20,000 and €40,000, depending on momentum.
This allows us to:
No office. No fluff.
Every euro is a lever.
Every euro is tracked, allocated, and justified:
No fixed salaries.
Everyone — founder, team, freelancers, even you as investors — is paid only from revenue (or profit in the case of shareholders).
Everyone pushes. Everyone earns. Every euro works.
They already paid upfront.
Each mission starts with a deposit — modest, but paid online after the briefing.
And every client pays a monthly license if they decide to rent the Protocols.
But more importantly:
Everything remains on our side until it’s fully bought out. Identity, site, system, content: hosted. Locked. No buyout = no full access.
A client trying to cheat gets flagged fast.
And shut down even faster.
It’s actually the opposite. Our model is aligned with their performance.
Yes, we charge a 2% royalty on revenue generated using our Protocols.
But it’s not a leap of faith:
A committed client reports.
A ghosted client loses access.
And if they vanish anyway?
It’s built into our forecast.
We’ve accounted for 5–15% churn in our financial model.
See assumptions in the financial doc →
Most clients keep the license — it’s simple, cost-effective, and avoids a lump payment.
But if they want full ownership, they can buy their freedom.
Starting from month 13, they can buy the Protocol at any time
for the equivalent of 12 months’ worth of license —
that is, 2% of the previous year’s revenue.
They choose.
We stay flexible.
But we believe it’s smarter to stay in.
RF+UD will be a private company registered in Singapore (Pte. Ltd.).
Because RF+UD is built to scale — not to drown in tax traps.
We want to:
Singapore gives us that.
Belgium doesn’t.
Contributions are temporarily received on a personal Revolut account held by the founder, Philémon Dedeur and used exclusively for RF+UD.
As soon as the company is incorporated, all funds will be transferred to RF+UD’s official business account.
Yes.
Each contribution is:
Because RF+UD isn’t a service company.
It’s a launch machine.
And to launch it, we need a solid core — aligned, fast, and ready to go.
We haven’t waited for funding to move.
We’ve been building for 9 months — no salary, no comfort.
The foundations are laid. The system’s up. The Protocols are ready.
RF+UD is built.
What’s missing?
Seed capital.
And a few people who can say: “I was there at launch.”
The model is simple:
No clients = no expenses.
RF+UD has zero employees, zero office, zero fixed overhead.
Everything is variable and aligned with performance.
Freelancers are paid only from revenue generated.
So is the founder.
No hourly billing. No burn for nothing.
We get paid if it sells.
And we sell fast.
A clear, complete letter of intent to invest.
You read it, sign it, and keep a copy.
It confirms your contribution, your entry valuation, and your future equity share.
And binds both parties once the company is formed.
You enter at creation.
You’ll receive a doc showing your investment, valuation, and shareholding.
Once the company is up:
You get a proper annual report, like in any serious company
If you’re in Belgium:
You simply declare your dividends on your personal tax account.
A statement will be sent each year.
Because we’re not a classic company.
And we don’t need to raise millions.
A traditional round is long. Heavy. Dilutive.
We’re ready now.
We just need a sharp early circle — now.
You’ll receive annual dividends.
Our goal: within 3 years, you’ve recovered your full investment — just from dividends.
But if you want to exit:
We’ll happily buy back your shares.
At a higher valuation.
Because the timing is perfect:
Those who join today…
will be the only ones in at this valuation.